No matter what your purpose for using Instagram, your instagram bio is an invaluable piece of real estate on your profile.
Whether you’re aiming for Instagram stardom or wish to boost your sales with Instagram ads, your bio area allows you to describe yourself in a manner that supports your objectives. It’s one of the few places you can place an active link. Where you direct your followers matters a great deal, based on your end goal.
Your biography is the first place people go to learn about you, so it’s important that you craft a summary that really tells who you are and what you have to offer.
Take a look at the suggestions below to discover just how to make the most out of your Instagram bio to attract and keep an engaged following.
1. Consider Your Handle Carefully
Instagram uses its search query to peruse both the name and the username you choose. Therefore, it’s important to name your account carefully.
If users wish to search for you, they’ll probably use your actual name or business name. Therefore, you should use that proper name when in the designated name area.
You can use a modification or shortened version of your name as your username if you think it will be more memorable to followers.
2. Be Strategic With Your Link
As noted, you can only add a clickable link in one area, and that’s your bio. Therefore, you want to make it count. Be sure the URL you choose points to a location that is most beneficial to your purpose and objectives. If you wish to make sales, choose your shop’s URL.
Want to direct people to a contest on your blog? Switch it up and add that specific address. You can change the link you use as often as you’d like, but there can only be one at a time. It doesn’t always have to go to your company’s homepage.
3. Include All Important Contact Information
While it seems obvious, it can be easy to forget to include all of your needed contact information in your bio.
Because Instagram is a digital platform, it might slip your mind to include a email address or phone number. You may also want to include your physical address and business hours, depending upon your needs.
An individual Instagram influencer may not need all of this information. If you want customers to be able to come to your brick and mortar location, it’s important.
4. Choose Your Words with Intention
It’s true that you never get a second chance to make a first impression. That’s why the wording you choose in your Instagram profile really matters.
This is where you get to tell people what you’re all about, what makes you different and why they should care. You only get 150 characters to write all of this, so it’s imperative that you choose your words intentionally and efficiently.
Be sure to use your brand voice and prioritize the information you include. It’s good to be consistent across platforms, so perhaps you might want to consider picking up hints from bios you’ve written elsewhere.
Be sure to include information about what it is you or your company does. Write what you want to be known for or about your expertise.
Think about what makes you stand out from the competition and take the time to talk those points up. This is the time and place to brag a little bit.
5. Show Your Personality
Digital marketing doesn’t have to be all stuffy and serious, especially if your brand voice is the exact opposite. People want to know about you when they check out your bio. Give them what they want by injecting a bit of personality into what you write.
You’ll come across as more interesting and memorable when you do this. Just take time to ensure you’re being consistent with your branding.
Think of the overall vibe you wish to impart, along with your messaging. Use wording that reflects those things. Be as authentic, clever, witty, funny, sophisticated, intelligent or anything else as you want. What matters is consistency in the message you send.
6. Space Things Out
As with any written content, you don’t want you Instagram bio to be a wall of text or too squished together. This will visually bombard the reader and turn them off. Instead, be sure to include some white space or other techniques to break things up a bit.
You can add asterisks, emojis or other types of markers. Use bulleted lists to add contrast and make things easily scannable. Feel free to tweak the finished product until you get a look you like.
7. Use a Call to Action
Including a call to action is an important marketing element that is too often forgotten. You should do this in your content to increase engagement, but it’s also appropriate at the end of your bio in order to direct readers to what you’d like them to do next.
Remember, your marketing efforts should be intentional. Use a one liner to let visitors know what they should do next, such as visiting your blog or checking out your latest promotion. Be sure the link in your bio takes them to the right place.
These seven steps will help you to create a killer bio that converts into more followers. This small space can have big impact when you plan accordingly.